15 Super Useful YouTube Content Creation Tools for 2021 (2023)

YouTube is the most popular website after Google, with more than 2 billion people using this social media platform every month. That is almost half of all Internet users! The video view count is about 5 billion per day, and it’s still growing! The expansion of video marketing is not slowing down anytime soon.

YouTube marketing is unequivocally one of the hottest digital marketing topics right now. In 2018, the highest-earning YouTuber made 22 million dollars on his videos. He was seven at that time.

Maybe you too are opting to become a professional YouTuber and earn millions. Or maybe you just have fun making video content while unboxing your latest purchase. Whatever the case, you should consider trying out some YouTube content creation tools. To say that these tools will improve the quality of your videos and save you tons of hard work would be an enormous understatement.

To spare you the research, we made a list of 12 Youtube tools for different categories of visual content creation:

  • Video editing software
  • Video analytics
  • Animated videos
  • Screen recorders for video tutorials
  • Subtitle programs
  • Photo editing tools
  • Influencer marketing platforms

Let’s get to it!

Youtube video editing software


Animoto is an automated, AI-based video editing tool. It’s an easy to use, drag-and-drop kind of software, but with enough customizable features to make your videos unique and enhance their quality.

You can pick one of the available templates or start from scratch adding only your raw photos and videos. Then you adjust colors, fonts, and music. You can add sound effects too! Easy peasy.

15 Super Useful YouTube Content Creation Tools for 2021 (1)

Animoto also allows you to create videos using only photos and text, so you don’t actually need to shoot any video clips.

If you’ve never worked with more sophisticated video editing software, then Animoto is the way to go.

You can try their 14-day free trial or select one of the paid options:

  • Personal – $9/month
  • Professional – $65/month
  • Business – $94/month

Shotcut – advanced video editing for free

If you ever worked with Adobe Premiere, Final Cut, or Sony Vegas, then Shotcut will feel familiar.

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Shotcut is a free, open source, cross-platform video editor for Windows, Mac and Linux. It supports a wide range of video formats, and you can even render your videos in 4k.

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If you want to increase your YouTube channel’s subscriber count with pace, you need a suite of tools for social media marketing. That’s why Promo has a range of tools from collage maker, image resizer, social content calendar, and more. Not only that, the Promo Editor is an affordable online video editor for you to create stunning videos for many social platforms.

This online video maker gives you access to pre-designed templates, stock clips and images, fonts, effects, transitions, animation, and a whole lot more. Best of all, the free tier doesn’t come with watermarks that distract the audience about your branding.

Should you want to access more features to amplify your video editing game, you can select higher tiers that unlock even more features:

  • Basic: $25/month; 3 Premium clips/month with unlimited video download
  • Standard: $99/month; unlimited Premium clips and video download with brand management features
  • Pro: $359/month; unlimited video editing and more advanced features for brand management

With the right tool, you can generate more leads and increase conversion rates with ease. If you want to expand your brand’s reach and increase awareness, it’s about time to leverage technology to create professional-looking videos that wow your target audience.

Youtube video analytics

Get more subscribers with TubeBuddy

TubeBuddy is a free extension tool that will help you improve your content’s performance and optimize your Youtube channel. It’s got plenty of different features, from keyword tools to search engine analytics.

The tool that I use the most is the automatic suggestions feature. When uploading your video, you will get automatic suggestions to boost the power of your:

  • tags,
  • titles,
  • thumbnails,
  • descriptions, and more.
15 Super Useful YouTube Content Creation Tools for 2021 (4)

Another cool feature is that this tool will suggest the best times to publish content to your channel in order to maximize the views of your uploaded videos.

Some of the other TubeBuddy’s functionalities include:

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  • scheduling videos
  • updating video description (which you can do in bulk!)
  • real-time competitive analysis

The tool works for brands, agencies, creators, and networks. TubeBuddy and its universal features should help you optimize your YouTube marketing without breaking a sweat. It comes in 4 options:

  • free
  • Pro at $9/month
  • Star at $19/month
  • Legend at $42/month

Animated videos


More and more companies start using animated videos to showcase the attractiveness of their products and services. These kinds of videos seem to easily grab people’s attention with their charming simplicity. But creating fully animated video content can seem like a daunting job if we were to do it from scratch. However, solutions are available.

Introducing Animaker – an easy-to-use video editing tool made specifically for animations. Once you get the hang of it, you’ll be able to produce an animated video in a matter of just a few minutes.

15 Super Useful YouTube Content Creation Tools for 2021 (5)

The biggest advantages of using this software include:

  • a vast choice of animated characters you can use,
  • an easy-to-use interface,
  • seven different video styles,
  • many more DIY tools and other options.

You can use Animaker for free videos, but you won’t have the ability to export your content to an HD format and other options will also be limited. The paid plans are as follows:

  • Personal – $12/month
  • Startup – $19/month
  • Business -$32/month

Screen recorders for video tutorials


If you’re thinking of making video tutorials, ScreenFlow is your go-to tool. It allows you to record your screen as well as edit your video with an easy-to-use interface. This way you won’t have to juggle in between different editing software.

The pricing is based on a one-time fee and starts at $129. For a bit of extra cash, you can also get access to a stock media library (over 500,000 pieces of media) and customer support.

OBS Studio

If you’re looking for a free version of a screen recorder that doesn’t necessarily include video editing options, you should check out OBS Studio. The tool also works well with most streaming platforms.

Subtitle programs


Using a tool like VEED.IO, you can generate subtitles for your videos automatically. VEED’s speech-recognition software will convert the speech from your video file and display it as text matching the video’s original speech.

What’s more, you can also create transcriptions from your video and audio files. The AI that VEED uses has a high degree of accuracy, but it’s also easy to go in and make edits to the text whenever needed. You can edit the font, size, style, color, and position of the subtitles. You can also translate your subtitles into over 100 different languages, meaning you can make your videos accessible to a truly global audience.

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Subtitle Workshop

Adding subtitles to videos of any kind is becoming increasingly more popular. It’s easier to understand the video for foreigners or for anyone who, for one reason or other, can’t or doesn’t want to play the audio.

A really simple software recommended by many professional subtitle translators is the Subtitle Workshop. It’s completely free, easy to use, and supports many formats.

Magic pro-tip for Youtube subtitles

There’s a huge shortcut in adding subtitles to your videos. Basically, Youtube generates subtitles to your videos automatically. It doesn’t always do a perfect job, but it still does most of the arduous work for you. All you need to do to improve your subtitles is download the subtitle file generated by Youtube and correct it.

You can edit your subtitle file using Notepad++ on Windows or Brackets on Mac. Once you’re done making the changes, just upload the file back to your video. You can do this in the same Youtube Studio tab you’ve downloaded your subtitles from.

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Here’s a mini step-by-step guide:

  1. Go to Youtube Studio and click “Videos”
  2. Click on “Details” under a specific video
  3. Click “More options” and scroll to “Original video language, subtitles, and CC”
  4. Select the video’s language and the subtitles will be automatically generated in an instant.
15 Super Useful YouTube Content Creation Tools for 2021 (8)

Social media management

Manage unlimited Facebook, Instagram, Twitter and LinkedIn pages in a single inbox. Track competitors and improve performance using simple dashboards.

Try NapoleonCat free for 14 days. No credit card required.

Photo editing tools

Photopea – your free, online Photoshop

Being a YouTuber also requires creating compelling thumbnails, playing with screenshots, etc. We could recommend our ole’ friend Photoshop, but there’s a simpler substitute called Photopea, which is free and works directly in your browser. It’s basically an online-based Photoshop clone created by Czech programmer Ivan Kutskir.

The Photoshop clone offers an impressive array of image editing tools, including advanced features like spot healing, a clone stamp healing brush, and a patch tool. The software supports layers, masks, smart objects, layer styles, filters, vector shapes and masks, and more.

A full run-down of its features and video tutorials are available on Photopea’s website.


The universal online photo editing tool can be of great help when it comes to designing thumbnails for your Youtube videos. Canva is free, cloud-based, and works as arguably the most intuitive photo editing platform.

Influencer marketing

Find the right influencers with Famebit

Whether you’re a brand looking for an influencer or a Youtube creator looking for partnerships, Famebit is the way to go.Sign up as a brand and start getting proposals from potential influencers.Join as a creator, and scour currently active sponsorship opportunities.

Insense is also another app that allows content creators to find brand collaborations. And, if you’re a brand, this is your best chance to get discovered with authentic content.

NapoleonCat for Influencer Marketing

NapoleonCat has just launched its brand new feature: dashboards for influencer marketing campaigns.

Thanks to this feature, social media influencers can easily present social media stats to business partners (brands, agencies, etc.). This includes channel overviews that can help brands assess their performance prior to signing sponsorship agreements as well as stats for specific timeframes or select pieces of content: Facebook posts, Instagram posts and stories, YouTube videos, tweets, and even blog articles – whatever combination of content included in the campaign.

You, as an influencer, will no longer need to take screenshots every day and upload them to emails or PowerPoint presentations. Just provide your partners with a link to the custom dashboard that always shows up-to-date data.

Agencies and brands, on the other hand, will be granted access to detailed data. You won’t have to bother your influencers every day with emails and phone calls, asking them to provide current statistics. Win-win!

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Wrap up..

Whether you like it or not, video marketing is taking over, and it’s high time we all start thinking of new ways to make quality video content. The tools above will help you boost your results – but never forget that the greatest tool of all is your imagination. Take care!


Can a 12 year old have a YouTube channel? ›

YouTube doesn't allow children under the age of 13 to create their own channels or accounts, and children between ages 13 and 17 are only allowed to open them with parental permission.

How do you get 1k views on YouTube? ›

How to Get More Views on YouTube
  1. Create Compelling Content.
  2. Add a Watermark to Your Videos.
  3. Promote Your Videos on Other Social Channels.
  4. Transcribe Your Videos.
  5. Publish Your Videos at The Best Time.
  6. Invite Guest Vloggers.
  7. Build an Influencer Community.
  8. Know What's Viral.
12 Mar 2022

Which content grow fast in YouTube? ›

Comedy / Sketch Videos

These comedy videos are among some of the most shared, often finding their way onto Facebook and other social media. This is one of the most likely types to go viral.

What tools do you need to make a YouTube video? ›

Essential YouTube Gear: What Equipment Do You Need to Start a YouTube Channel?
  1. Camera. Obviously, the most important piece of YouTube equipment to have is the camera. ...
  2. External Microphone. Remember that your audio quality needs to complement your video. ...
  3. Tripod or Gimbal Stabilizer. ...
  4. Lighting. ...
  5. Video Editing Software.
14 May 2018

Is YouTube OK for 7 year olds? ›

YouTube Kids is mostly safe, but there's a small chance kids could see nudity, violence, or just weird stuff, as well as ads for stuff like junk food. Our study found that 27% of videos watched by kids 8 and under are intended for older target audiences, with violence being the most likely negative content type.

Can Kid Youtubers get paid? ›

If you create “Made for Kids” content on YouTube, you're in the business of making people happy. And the key term here is “business,” because you can definitely make good money in the process! Ad-based revenue on YouTube is one way to do it.

How many YouTube views is $1? ›

How Much Money Do YouTubers Make Every 1,000 Views? With the average YouTube pay rate hovering between $0.01 and $0.03 for an ad view, a YouTuber can make around $18 per 1,000 ad views, which comes out to $3 to $5 per 1,000 video views.

How much money is 3k views on YouTube? ›

The actual rates paid by advertisers vary, but they typically range between $0.10 and $0.30 per view and average out at about $0.18 per view. The average YouTube channel receives around $18 for every 1000 ad views. This works out to about 3 to 5 dollars per 1000 video views.

How do YouTube videos go viral? ›

In order to make a video go viral on YouTube, you need to have a compelling message that resonates with your audience. You also need to have an interesting visual component (graphic and video) that will grab people's attention and keep them watching your video.

Which type of content is famous on YouTube? ›

1. Product Reviews. Unsurprisingly, product reviews are at the top of our list. The #1 most watched video type on Youtube, product reviews can attract a lot of new subscribers who otherwise might not have found your channel.

Which content is best for YouTube? ›

Fun YouTube video ideas
  • Comedy/skits. If you want to go viral, a funny video might just help you get there. ...
  • Music videos. If you're a musician, a music video is an obvious choice. ...
  • Prank videos. ...
  • Cute/funny baby videos. ...
  • Cute/funny animal videos. ...
  • Challenge videos. ...
  • Parody video. ...
  • Bloopers.

Which category earns more on YouTube? ›

Youtube has over 2.3 billion users worldwide and generated $19.7 billion in revenue in 2020, a 30.4 percent increase yearly.
YouTube Earnings by Channel Category in India and What's Next for Creators.
Comedy₹ 22,000- ₹ 30,000
Music₹ 7,000 – ₹ 11,000
Technology₹ 14,000 – ₹ 22,000
5 more rows

What does a beginner Youtuber need? ›

Whatever the case, all you really need to start a YouTube channel is a Google account and a camera capable of recording video. For almost everyone, this means using your iPhone or Android. Sure, an old video camera or webcam might seem attractive, but smartphone cameras are overwhelmingly better.

What tools do YouTubers use? ›

The basic tools and equipment YouTubers use include cameras (e.g. camcorder, DSLR, and action camera), stabilizers (e.g. tripods, GorillaPods, and gimbals), microphones (on-camera mics, lavalier/clip-on mics, and studio microphones), lighting (e.g. ring lights, on-camera lights, LED-panels plus softboxes and umbrellas) ...

How do you make your first YouTube video popular? ›

Finding ways to start conversations with other YouTubers is the first step to making your YouTube video popular. Here are a few ways to get started: Comment on other people's videos; if you receive a comment, always respond. Create video responses to bigger YouTube channels.

Should a 2 year old watch YouTube? ›

Children under 18 months should avoid screen-based media with video-chatting being an exception. Children 18 months to 24 months should only watch with their parents, with their parents choosing high-quality content.

Should my 10 year old have Instagram? ›

How old should kids be to use Instagram? According to the terms of service, you have to be 13, but there's no age-verification process, so it's very easy for kids under 13 to sign up. Common Sense rates Instagram for age 15 and up because of mature content, access to strangers, marketing ploys, and data collection.

Should I let my 10 year old watch YouTube? ›

It would be unrealistic to say that your child should never have access to a screen — or that you should completely forbid YouTube. Dr. Greenfield advises that children under 5 should have little to no screen time, though. Those 6 to 9 should have no more than an hour a day.

What happens if you hit 1 million subscribers on YouTube? ›

Surpassing the 1 million subscriber mark on YouTube is a huge milestone, and, in practical terms, it often means a creator can earn a full-time living from the platform. YouTube creators earn money a number of ways, but money from the ads that play in their videos usually constitutes a big chunk of their income.

How much money is 100k views on YouTube? ›

For example, if your RPM is $5 and you get 100,000 views per month, you can earn $500 per month. So, while you'll need to have a minimum number of subscribers to get into YouTube's program so that you can start earning money, it's actually the number of views that will impact your earning potential.

Can 18+ videos be monetized on YouTube? ›

Age-restricted videos can use ads to monetize. Some advertisers prefer to advertise on family-friendly content or content without the themes noted above.

Do YouTubers get paid if you skip ads? ›

Overlay ads (small ads at the bottom of a video) - you only get paid if a viewer clicks on the ad to expand it. Skippable video ads (ads at the start of a video that a viewer can skip after five seconds) - you get paid if a viewer watches the whole ad (or at least 30 seconds if it's longer).

How much money is 1k views on YouTube? ›

On average, YouTube monetization for 1000 views (also known as CPM – Cost Per Mille) ranges from 0.5 to 6 USD based on the location of viewers and the target audience. The numbers vary greatly, but most channels get 0.5 USD YouTube income per 1000 views.

How can u get free money? ›

10 Legitimate Ways to Get Free Money Online
  1. Join a Focus Group.
  2. Start Some Freelance Work. ...
  3. Review a Mock Trial. ...
  4. Earn While You Shop. ...
  5. Sign Up for Surveys. ...
  6. Watch Videos. ...
  7. Listen to Music. ...
  8. Play Games.
30 Jun 2022

How many views is a viral video? ›

YouTube personality Kevin Nalty (known as Nalts) recalls on his blog: "A few years ago, a video could be considered 'viral' if it hit a million views", but says as of 2011, only "if it gets more than 5 million views in a 3–7-day period" can it be considered "viral".

How can I make 1000 a day? ›

How can you make an extra $1,000 a day fast?
  1. Deliver food with DoorDash.
  2. Dog sit and dog walk with Rover.
  3. Do projects on HomeAdvisor.
  4. Resell on eBay.
  5. Sell your own products on Etsy.
  6. Start freelance writing for blogs.
  7. Create an online course.
  8. Build a podcast following.
26 Aug 2022

Do YouTubers get paid monthly? ›

YouTubers are paid out monthly and either receive a check by mail or direct deposit. To start earning money from YouTube, creators must have at least 1,000 subscribers and 4,000 watch hours in the past year. Once they reach that threshold, they can apply for YouTube's Partner Program.

What kind of videos go viral? ›

Music videos, comedy sketches, pet videos, and film trailers are all categories ripe for going viral — sometimes overnight.

Do viral videos make money? ›

For perspective, remember that the creator fund pays around 2 to 4 cents per 1,000 views. That means, if your video had one million views, you could make between $20 to $40. And if your video went viral and you had 10 million views, you could make $200 to $400 from the creator fund.

How do I make my YouTube channel searchable? ›

Go to the “Settings” section after logging into your YouTube account. Click on the “Advanced” tab and click the button labeled “Make This Channel Public.”

Who is the youngest YouTuber? ›

1. Ryan's World. Ryan Kaji is the youngest major YouTube content creator!

Is YouTube ok for 11 year olds? ›

On the whole, yes, it is relatively safe. But you should make use of the parental controls to enhance your children's experience of the app. The main parental controls include the ability to: Set an age-appropriate filter for your child.

Can you have a YouTube account under 13? ›

When you use Family Link to create a Google Account for your child under 13, your child can use the YouTube Kids app where it's available. However, they can't use any other YouTube apps, websites, or features until they turn 13 and manage their own Google Account.

What is a good age to start a YouTube channel? ›

YouTube is intended for users who are at least 13 because Google, its parent company, collects and markets user data, but many younger children have channels.

Who was the first YouTuber? ›

The first YouTube video, titled Me at the zoo, was uploaded on April 23, 2005, and shows co-founder Jawed Karim at the San Diego Zoo and currently has over 120 million views and almost 5 million likes.

What is the fastest channel to hit 10 million subscribers? ›

Smosh was the fastest YouTuber to hit 10 million subscribers. It wasn't until eight years after YouTube's launch that a YouTuber reached 10 million subscribers when Smosh did it in 2013.

Who is the top 5 YouTuber? ›

The Most Popular YouTubers of 2021
  • PewDiePie. 110M subscribers. ...
  • ✿ Kids Diana Show. 81.4M subscribers. ...
  • Like Nastya. 75.6M subscribers. ...
  • Vlad and Niki. 70.1M subscribers. ...
  • MrBeast. 65.2M subscribers. ...
  • HolaSoyGerman/JuegaGerman. 43.9M subscribers. ...
  • Whinderssonnunes. 42.7M subscribers. ...
  • Felipe Neto. 42.6M subscribers.

Should kids watch Huggy Wuggy? ›

A horror game character from 'Poppy Playtime' named Huggy Wuggy has been raising concerns amongst parents, police and safeguarding professionals. WARNING: This contains images and details some people may find disturbing. This should not be shared with young children.

Should a 2 year old watch YouTube? ›

Children under 18 months should avoid screen-based media with video-chatting being an exception. Children 18 months to 24 months should only watch with their parents, with their parents choosing high-quality content.

Why is beluga so popular YouTube? ›

Beluga mainly posts speedrun or Discord-related meme videos on his channel. Although this is supposedly his second channel, it has swiftly surpassed his Lucid Dreaming channel in popularity as a result of the nature of the content in late June 2021.

Should I let my 10 year old have a YouTube channel? ›

YouTube is supposed to be for users over the age of 13, due to the fact that the parent company, Google, collects and markets user data. The Children's Online Privacy Protection Act (COPPA) exempts kids from data collection.

How do I delete my kids YouTube account? ›

Select your child's profile and enter your parent account password. If you're on a mobile device: At the top corner of the screen, tap More . Tap Delete this profile.

What is the most kid friendly YouTuber? ›

Family-fun YouTube channels
  • Brave Wilderness. This is a fun channel that talks about animals. ...
  • IISuperwomanII. A Canadian YouTuber Lilly Singh breaks down things that are happening in the world and makes it as funny as she can for kids. ...
  • Rosanna Pansino. ...
  • Kids' Toys. ...
  • AWESMR kids. ...
  • Ryan ToysReview. ...
  • CaptainSparklez. ...
  • DanTDM.
2 Dec 2020

Is 27 too late to start a YouTube channel? ›

It's never too late to start a YouTube channel. If you need proof, just ask these seven creators who've gained thousands of subscribers in just a few months. If you haven't started a YouTube channel yet, now's the time.

How many views do you need to get paid on YouTube? ›

To get paid by YouTube, you first need to reach a balance of $100 or more from views. This means you'll need to garner 20,000 views if you receive $5 per 1,000 views. To make this happen, YouTube created the YouTube Partner Program, which allows you to get paid through advertisements on your page.

How much money do you make per 1000 views on YouTube? ›

You can expect to make up to $6 per 1,000 views. This means that your estimated earnings would be $1,200 to $6,000 for every million views on the videos you post.


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